The process of table reservation in each restaurant is defined by a few simple steps: filling the online form and arriving to the place on a reserved time. Well done from the diner’s side! However, a crucial step in between very often gets forgotten: the “Thank You” page, intended to show restaurant’s gratitude for the completed booking and to warm up the connection with a guest. At the same time, there are many more benefits that lay down under this simple redirection.
4 reasons why restaurant should take care of well-curated “Thank You” page:
- Use it for analytical purposes. Tracking every time the “Thank You” page loads and displays to one of your customers allows you to have valuable information on conversions and completed actions on your website. This is really a key for analytic purposes and allows you to measure any action which you have routed to a “Thank you” page. Finding out how effective and profitable your digital advertising strategy really is, will direct the restaurant towards improved marketing choices. To do this, you need to paste the tracking code or tag provided by a web analytics tool like Google Analytics into your “Thank You” page HTML.
- Share your appreciation for the reservation. It goes without saying that a “Thank you” page must fulfil its intended purpose: thanking your guests for choosing your restaurant above all and completing the reservation. Be sure your message of appreciation stands out from the surrounding elements and doesn’t go unnoticed (make it your main title, use bold, larger fonts, etc.). After all, this is a note that users will acknowledge. However, gratitude in two words is not enough: don’t hesitate to fill this page with extra information, complementing your marketing strategy, too. You can always add information about the rules (opening hours, dress code, are pets allowed, etc.). Still, the chance to promote your upcoming events, menu changes or to add an invitation for a newsletter subscription should not be missed either. Of course, be sure to use promotional content coming in a delicate way.
- Offer a gift to say thanks. You can treat “Thank you” pages as an opportunity to treat your guests and say “thanks” with a gift. This may be handled in several different ways. You could offer the clients a discount code for use between certain dates or send them a free gift, like a free coffee/dessert for the next reservation. By offering a small present, you are making a sincere effort to thank them for their reservation, while at the same time adding to the likelihood that they will return and make a booking again.
- Don’t leave social media behind. During the times when social media platforms are one of the most popular means of communication, having a presence in these platforms is crucial. However, keeping accounts with limited or few followers won’t benefit anyone: the restaurant has to promote itself in order to reach as many users as possible. That’s why your “Thank you” page, where the client gets redirected after completing the reservation, is the perfect place to encourage your leads towards the engagement with your social media posts. Don’t just insert the corresponding icons. Instead, offer the guests the option to share your content across the different social media platforms and follow you on them.